May 16, 2018

A Short History of the Designer Sweatshirt

And When Did It Break $1000, Plus Some Reasonable Options

Designer Sweatshirt Prima Darling

The designer sweatshirt and hoodie for that matter, has become a fashion staple.  Somewhere along the line the price of the humble sweatshirt began to Continue reading “A Short History of the Designer Sweatshirt”

March 5, 2018

The Five Must See Paris Fall Shows

Paris Fall Shows Prima Darling

 Paris had a stellar week with some of the strongest collections of the season. Here, Prima Darling’s picks for the absolute five, must see Paris fall shows. Continue reading “The Five Must See Paris Fall Shows”

January 25, 2018

The Valentino Couture Collection That Changes Everything

Valentino Couture Prima Darling

Couture collections usually live in their own rarefied world. This self-contained microcosm of fashion sustains itself with prestige, wealthy corporate owners and a small but ultra elite clientele. Continue reading “The Valentino Couture Collection That Changes Everything”