Three Names to Watch

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It’s nearly impossible to keep up with the 180 shows that make up New York Fashion week but I try to find at least a few new names that are worth watching each season. Here are my picks for Fall 2017.

Alajandra Alonso Rojas, the Madrid born New York based designer just won the Fashion Group International Rising Star Award. Rojas is a fourth generation hand knitter and learned tailoring as an apprentice to a master menswear tailor in Madrid. The strong matriarchs of her family are a source of inspiration for her new collection and it shows in the attitude of the collection. Old world details imbue the clothes with a sense of history and longevity eschewing trends without sacrificing newness.

 Alajandra Alonso Rojas see the entire collection at
Alejandra Alonso Rojas, see the entire collection at

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Alena Akhmadullina is already a well-established designer in Russia where she started her business fifteen years ago. For the past few seasons she’s designed and shown collections toned down for the western market without losing the flavor of her more opulent Russian based collection. She brings an interesting point of view to New York that’s not obsessed with deconstruction and not afraid to look polished.

Alena Akhmadullina
Alena Akhmadullina

 Alena Akhmadullina 7 Alena Akhmadullina 1 Alena AkhmadullinaM. Martin, founded by Jennifer Noyes and Alex Gilbert two years ago, deliver timelessly chic, wearer friendly clothes. With each season they’ve honed their minimalist message and bring to a crowded field clothes for women to live in.

M. Martin
M. Martin

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