One year ago today I posted a story on the luxury sneaker company Axil Arigato and decided it was time to check in with them again.
Axel Arigato was founded in 2014 by the Swedish duo and sneaker aficionados, Albin Johansson and Max Svardh. They hit the ground running so to speak, by mastering social media to spread the word and backing the hype up with a high quality product at a fair price. They were an instant success and have been growing ever since. Bags, accessories and even clothes have been added, while remaining true to their core business of kicks.
My urge to check back in with them paid off. They’re in the midst of a sale with prices slashed between 30 to 60% on an impressive range of their most coveted styles in a myriad of the super chic colors they’re known for. If you’ve had your fill of summer sales and have made the mental leap to fall, check it out. You just might get your fall look started off on the right foot.
I’m crazy about the Velocity Sneaker pictured above. My fall go-to colors of grey, navy and black will get a welcome jolt of color with the blue suede, though I have no qualms about wearing them right away with a white jean.
True to my Year of Living Designer Free, Axil Arigato perfectly fits the profile of a small, upstart company that makes a high quality, well designed product for substantially less than a designer brand, and bonus; they’re not as ubiquitous as the big guys. It’s a win-win.