After a full month of fashion shows I feel the need for a fashion cleanse, hence the repost of this story originally published in June of 2017.
On Thursday I spent time in The Row store on East 71st Street, just off Madison Avenue. It was my first time there and I was given a full tour of all three floors, staged to minimalist perfection by famed designer Jacques Grange. Unfortunately I was not allowed to take pictures, the company has a strict no photo policy. They are refreshingly not about publicity, celebrity dressing and all the other noise usually associated with most fashion companies. Instead they focus on quiet luxury, using the finest fabrics, leathers and furs, cut in fluid, functional pieces with meticulous attention paid to the details of each piece. It was just what I needed, even though I walked out empty handed sticking to my Year of Living Designer-Free. The fashion overload I’ve been experiencing from the steady month long flow of Resort shows, and the never ending summer sales melted away in the presence of what a simple and well planned wardrobe looks like.
In honor of my fashion detox at The Row I’ve gathered what images I could find of the store and some of my favorite pre fall pieces. If you’re in the neighborhood I highly recommend you stop in. The store represents the luxury shopping experience of the future. The client’s every need is anticipated and met with a curated selection of products outside the realm of The Row, from underpinnings by Wolford to jewelry and makeup. In this age of online shopping the customer needs a good reason to take the time to travel to a store and The Row is a worthy destination.
