Pre Fall openings are spread out for over a month with mainly low-key presentations. Like Resort, Pre Fall is in the stores for an extended selling period and provides the more wearable clothes that are the foundation for the majority of sales for the season. The show collections, spring and fall, are more like icing on the cake, with more concentration on making a statement on the runway rather than sales. Stores typically spend 80% of their dollars on pre collections, leaving 20% open to buy for show seasons. Some small independent companies like Lorod are sacrificing the limelight of a fashion week show in favor of making collections for the pre seasons only. Makes perfect sense to me, retailers have more money to spend and they are likely to get attention from retailers that have more time to shop the market.
Pre Fall is a good predictor for the clothes that will dominate in real life, in other words, what you’ll be wearing next fall. After looking at the pre fall collections for the last month, I’ve gathered the non-trend trends that I think are worth taking note of.
Monochromatic Dressing Particularly in Warm Colors
Continuation of the Mid-Calf Dress
Mixed Black Lace Dress
Caramel Colored Leather or Shearling Jackets
All photos from vogue.com